Artificial Intelligence is still not an in-thing for most media houses. The big news giants may have pondered over it but AI in journalism is still a new thing for the small players.Journalism is a fast pacing industry that depends on spontaneity and tireless efforts. More and more human efforts are required for continuous reporting, copywriting and publishing. Huge number of journalists from different media sources are toiling round the clock for live coverage and visual telecasts of news to their audience across the globe.
However, this industry that is still based on human efforts received a hard hit during the Covid 19 pandemic when the entire world underwent a strict lockdown. The need to integrate AI in journalism became very prominent. The journalist became vulnerable and many of them even succumbed to the virus. This made the media houses realize the importance of AI in journalism.
AI in journalism-The scenario
Advanced AI is designed to learn from the past data of human habits and predict their future course of actions. AI in journalism isn’t a tool to replace journalists, but through its intelligent thinking, it offers news suggestions to the targeted audience who are regular to a particular media channel. AI takes up the entire data analysis and finds out the consumers’ preference. This helps the media house to cater exactly to their readers’ liking. Through AI powered bot, the media houses can speed up the live reporting even without the involvement of the journalists.
What are the most effective usages of AI in Journalism?
- Automated writing: The job of writing articles is now automated, all thanks to artificial intelligence. The AI bots are capable of writing hundreds of articles within a few minutes. The bot takes data from the government websites and writes informative articles within no time. This has enabled the media houses to publish articles on current affairs and present them to the readers super fast.
- AI giving opinion: Tech – Giant IBM has successfully designed an AI which can give an opinion based on the data given to it. The algorithms for this system is a good simulation of real human opinion.
- Trends and bias by AI: The algorithms while designing AI have become so strong and consistent that the accuracy of the results are commendable. Now , AI is capable of analysing trends in economics and the global market. This journalists provide a detailed analysis eliminating their personal bias.
- Click Bait: AI has also given birth to a name which many of us come across i.e.; Click bait. This gives media houses an opportunity to get money per click on these advertisements. These click baits come with attractive taglines which tempts the viewer to click on it and read the entire material.
- Robotic Process Automation: Data analytics is used by many companies to understand their statistics better. To boost the working and production of reports and analysis of markets, companies are now using robotic process automation which responds to customer enquiries and presents complete analysis of a company’s financial position quickly and efficiently.
Journalism has evolved and become free from bias with AI coming on board. It is now clear that robots are now becoming the best companions of humans , making their work more effective and productive. Tools like spin bot and word press have transformed the experience of media and communication. This is a new revolution for journalism , all thanks to AI in journalism.
Author- Toshank Bhardwaj, AI Content Creator.
