NEW DELHI: How does one tap into the booming world of video content creation?
Build an AI-powered music licensing marketplace that helps creators choose their music!
That’s what IIM-A alumnus and award-winning music industry specialist Gaurav Dagaonkar along with serial entrepreneur Meghna Mittal (ex-Hubilo, Yesssworks) and Ramakant Yadav (IIT Patna, IIM-B, ex-Microsoft, Survey2Connect) did. They built Hoopr, which is building in-house tools and technologies that leverage data and consumer insights to provide intelligent music recommendations to the creators.
Hoopr claims to be one of India’s first AI-Powered Music Licensing Marketplace, built to soundtrack the world’s burgeoning video creator economy. Operating on a subscription model for creators and businesses, Hoopr offers sound tracks across languages, genres and moods that can be licensed by video creators and marketers and used across platforms without having to worry about copyright infringement.
“Like many other sectors, the music industry is ripe for technological advancements and disruption due to artificial intelligence,” said Meghna Mittal, co-founder at Hoopr. “AI is slowly but surely permeating the entire chain of music – from creation to consumption across domains such as music production, A&R, streaming, music fingerprinting, and licensing.”
Similarly, founded in 2019 by Sharmin Ali and Sutanshu Raj, Instoried is a deep-tech and AI-based content intelligence platform that helps large companies make their marketing and communications content feel more human with a data-driven, scalable and repeatable approach using AI.
Instoried is a first of its kind AI enabled tool that helps content creators add empathy to their content. The tool is designed as a web app with an editor that enables a user to measure content for its headline impact, overall content tone and content emotion. The tool also allows the user to collaborate with a focus group of peers for quick revision and provides an optional plagiarism checker for SEO friendly content.
But why AI? By 2024, the AI market might grow beyond the $500 billion mark with a five-year compound annual growth rate (CAGR) of 17.5% and total revenues reaching an impressive $554.3 billion.
Another startup that is making the AI bet is Rezolve.ai, a next-generation employee service desk platform built for Microsoft Teams, and designed to help address problems in terms of low self-service adoption, slow service, and long wait times. “Employees are the single most important asset any business has. It is unfortunate then that according to many studies – employees in a typical company have to waste 30% of their time looking for information or seeking help,” said Saurabh Kumar, CEO at Rezolve.ai.
The platform provides contextual and personalised support, delivering help in seconds and providing ease of access by driving up self-service, high levels of auto-resolution with reduced service cost in AI and machine learning. “The next generation of employees have grown up with iPads, Uber, Netflix & TikTok. SaaS Companies are bringing the power and ease of use of technology to the workplace that employees already expect in their personal life,’’ he said.
Source: timesofindia.indiatimes.com
