Obesity is a global problem. However, its prevalence in India is growing faster than the world average. According to a 2021 study funded by the Ministry of Health and Family Welfare, around 40 percent of Indians are overweight.
To address this problem, and help people lose weight and live a healthier lifestyle, Fitelo was launched in April 2019. The Chandigarh-based startup comes with an app that is aimed at helping its clients develop healthy habits. It operates on a subscription-based model and assigns customers a health coach who is aligned to their needs.
The entire client journey is managed by Fitelo’s AI-enabled platform, which enables a high level of customisation.
“Powered by our platform, we work on modifying the lifestyle of an individual, step by step. We work on creating healthy habits so they get fit and can stay fit in the easiest possible way,” Sahil Bansal, Co-founder, Fitelo tells YourStory.
How it works
When the customer downloads the Fitelo app, available for Android and iOS, and signs in by filling in basic details, they have to choose the desired package.
“We work in the ‘Weight Management’ and ‘Disease Management’ category. While a majority of our clients come to us for weight loss, we also help them manage conditions such as diabetes, thyroid, PCOD, and hypertension,” he explains.
The Weight Management package starts at Rs 3,000 a month, with the annual subscription costing up to 25,000. Meanwhile, the Disease Management package starts at Rs 7,000 a month and goes up to Rs 50,000 for the yearly subscription.
A personal coach is then assigned who performs a complete analysis of the body nutrition and customer needs in an online diet counselling session. The analysis is used by Fitelo’s team of dietitians, doctors, and trainers to create customised nutrition and lifestyle modification plan for the customer.
“We have 50+ dietitians in our team. They handle 70-90 clients on a given day. Other than receiving a fixed monthly payment, they also get performance-based incentives. The overall salary of the team as a percentage of revenue is about 20 percent,” Sahil adds.
Customers can update and track progress in the app daily, including metrics such as diet, body measurements, activity, and water intake. The Fitelo team also conducts regular counselling sessions as per the customer’s package to ensure that the overall nutrition and holistic fitness is intact while losing weight.
Source: yourstory.com
