In India, JioCinema and Viacom18 have formed a strategic relationship with Moloco.
Beginning with the Tata IPL last year, Moloco is leveraging its sophisticated machine learning and ad serving skills as part of this multi-year relationship to develop a potent monetisation solution for Viacom18/JioCinema.
From March to May 2023, 449 million cricket fans watched the Tata IPL on JioCinema last year. According to the news release, JioCinema provided tailored advertisements to a peak concurrent viewing of 32 million people, backed by the Moloco ad serving technology.
“As the streaming media industry continues to focus on monetisation, we’re excited to partner with leading players like JioCinema to develop their performance advertising engine,” stated Sunil Rayan, Chief Business Officer of Moloco. We have developed an ad serving solution for JioCinema that guarantees reliability at scale and enhances user experience during peak hours by utilising Moloco’s extensive experience in advertising technology over the past ten years. We expect an even greater chance to engage millions of people and deliver quantifiable value for advertising in the Tata IPL 2024,” he continued.
“With the help of Moloco’s sophisticated algorithms and highly optimised ad serving infrastructure, we were able to deliver ads to 32 million viewers simultaneously during the Tata IPL 2023 and offer new monetisation opportunities to our advertisers,” stated Akash Saxena, CPTO of JioCinema.
“India’s 700 million digital population has shown a growing preference for consuming video content online,” stated Siddharth Jhawar, General Manager of Moloco for India. Moloco Streaming Monetization can support streaming platforms in their profitable growth as they expand and seek out new revenue-generating options.
