In addition to creating waves, GAI is also changing the tide. With open arms, sellers are embracing the rise of AI: 69 percent of sales professionals globally, and an even higher 73 percent in India, anticipate a sharp increase in AI use over the next six months. The twist, though, is this Even while AI is a highly developed technology tool, its true beauty is in how it makes B2B marketing feel more human than before.
To make our Sales Navigator the reliable compass for sellers traversing this new landscape, LinkedIn is adding new AI functions to it.
“We integrated LinkedIn Sales Navigator (LSN) into the Airtel Business Digital Sales Group’s DNA, which helped us establish a data-driven strategy and lead to higher prospect engagement and stronger relationships with our clients. The strategy has changed from cold outreach to intent-based outreach with quantifiable KPIs with the help of LSN. Kaustubh Chandra is the Airtel Business’ CMO and SVP of the digital sales group.
Today, Sales Navigator stands out in the sales intelligence space primarily because of its powerful search experience, which gives sellers access to real-time search results across 110M+ LinkedIn members in India. With a test of two GAI features—AI-assisted search and Account IQ—we are reinventing how sellers may use Sales Navigator by building on our AI underpinnings. With these new tools, we’re enabling sellers to find critical account and prospect facts more quickly and easily, enabling them to connect with the most pertinent contacts, forge deeper connections, and gain a competitive edge in this new selling era.
Finding great leads with a more straightforward, powerful search process
With AI-assisted search, Sales Navigator’s existing well-liked search feature advances thanks to the strength of our 950M+ member community. Imagine asking our intelligent technology to just “Find me marketing decision makers at LinkedIn in South India with whom I have a second-degree connection,” and it will instinctively choose the appropriate search criteria. This not only expedites outcomes but also provides search suggestions, guiding sellers to advantageous connections like previous clients ready to make another transaction.
Be the advisor every customer needs to help you unlock deeper account insights
In the complex world of B2B sales, a thorough understanding of customer requirements is essential. We introduce Account IQ, a game-changer in Sales Navigator, with the help of top sellers who spend more time conducting research than making sales. This function makes use of GAI’s power to compile important account data from several sources into a succinct overview. To position themselves as knowledgeable and strategic consultants, sellers can now easily access a rich tapestry of data, ranging from public filings to unique LinkedIn insights on workforce trends and leadership viewpoints.
Consider these elements as the ideal fusion of modern technology and sound human intuition. By improving LinkedIn Sales Navigator, we’re not just providing sellers and marketers with the much-needed technological boost. We’re giving them time so they can connect with and comprehend their customers, pick up on those tiny intent cues, and build real connections that go beyond a nod and end with a handshake on a closed deal.
In this initial test, these two new GAI features for Sales Navigator are only offered to a select group of customers in North America, Asia Pacific, and Latin America. We look forward to providing additional information as we continue to improve the Sales Navigator experience.
