The world of movies is just fascinating ! isn’t it?The inclusion of AI in films might seem futuristic but we have actually reached the milestone. Most top rated Hollywood blockbusters like ‘Avengers Endgame’ are using AI and Machine Learning to make their visual effects yet more realistic. With the increasing impact of AI in films, we can even think of movies in future which will be written, directed and even casted using AI.
Let’s analyze the impact of AI in films and how it is a different ball game now
AI in Films – Box Office Predictions
The world is witnessing an exponential growth of Artificial Intelligence in almost every field! The film industry has joined the bandwagon as well! Did you ever think that there could be a method through which could predict the success of a film even before its release? Well, AI does this. This technology has the power to function efficiently and effectively by analyzing the data provided by humans and based on the study of past experiences, it gives a report about the success of the film. AI is so efficient that it can now predict how much money the movie will earn at the box office by using its algorithms. This technology is not currently used in India on a large scale, but it is widely used in Hollywood.
AI in Films – The Casting Director
We often talk about ifs and buts when it comes to casting of a film. We see that the cast of a film is often replaced due to several reasons both for good or bad. But, what if we could actually see what the success would have been if the cast was replaced? AI also has answers for this ! A Los-Angeles based startup named Cinelytic has claimed that AI has a great potential to become a casting director. The company has developed an AI which can predict the success level of a movie if the actors were swapped. For example: In the movie Men In Black, if Will Smith was to be replaced by Tom Cruise,how successful would the movie have been? All you have to do is to change the actor’s name and it’s done!
AI In Films- Some More Aspects
Apart from Cinelytic, the film industry across the world has witnessed a great number of companies using AI in films. ScriptBook from Belgium, is another such company that has claimed that the algorithms which the AI uses, can predict the success of the film just by reading the script. A company from Israel named Vault, claims that it can predict the viewership of the film just by studying the views received online of the trailer. The list does not end here. A company named ‘Pilot’ claims that even before a film is launched at the box office, it can predict its revenues upto 18 months. The company boasts that their results are accurate and can not be rivaled.
Although the accuracy level of AI in films may still be debatable ,these innovations are truly remarkable and can change the face of the films and be handy for producers and investors willing to invest in a good project. AI and Machine Learning in amalgamation with VFX and animation, can transform our film experience and reshape the future of world cinema.
Author- Toshank Bhardwaj, AI Content Creator
