Since the COVID-19 pandemic broke out, there has been an unheard-of technological boom, with every industry turning to the internet to assure its existence. With the shutdown of gyms and other exercise facilities during the protracted lockdowns, the fitness industry also decided to go digital. Modern technologies like artificial intelligence have gained momentum in this industry over the last two years (AI). According to a survey by Allied Market Research, the market for online fitness has been expanding steadily at a CAGR of 33.1% and is predicted to reach $59.231 million by 2027. The report emphasises that the increasing demand for advanced workout sessions supported by Augmented Reality (AR) and Virtual Reality (VR)-driven training is one of the primary factors contributing to such an amazing growth rate.
Fitness businesses are undergoing significant technological advancements and offering virtual fitness classes, at-home fitness equipment, professional consultations, and holistic training in an effort to get beyond the barriers and accommodate the new normal. In addition, physical training centres and studios have completely changed their online business models to meet and exceed client expectations.
Fitness lovers now prefer to work out in the quiet of their homes with their own equipment due to how easy and convenient working out from home is. These developments have been made possible by cutting-edge technologies like machine learning (ML), artificial intelligence (AI), and smart wearables. These innovations have transformed the fitness industry by enabling fitness enthusiasts to prioritise their wellness journeys and pay ever-increasing attention to their health. Here are more specifics on how changes in technology are impacting the fitness sector.
Technology for the Body
Before the lockdowns, wearable technology (such as smart watches, smart shoes, smart helmets, etc.) had already begun to acquire traction. But after the epidemic period, smartwatches have become a household name among young adults. Even industry statistics predict that the Indian wearables market would increase tremendously to $80.43 billion between 2019 and 2025, growing at a CAGR of 21.63 percent. Fitness aficionados can monitor their health condition to stay fit and healthy with the use of these wearable devices, which help track daily steps done, heart rate, and pulse rate. These devices also aid with macro tracking, blood pressure monitoring, progress coaching, rep counting, etc., in addition to encouraging individuals to maintain motivation and lead healthy lifestyles.
Artificial Intelligence-based instruction
Fitness apps available today that make use of AI provide users with a wide range of capabilities for monitoring various health indicators. Users may immediately check their daily calorie burn, assess their stress levels, heart rates, steps taken, and access many other useful functions by just installing the relevant application on their phone. In a fast-paced world where individuals don’t have enough time to monitor their health parameters individually on different devices daily, these AI-enabled capabilities in a single app come to people’s rescue. Additionally, these cutting-edge fitness applications offer personalised food planning, real-time workout tracking powered by AI, and live trainer assistance. These apps can also remind users to hydrate, take a break from using laptops, and exercise briefly after a period of idleness. Additionally, AI-enabled technologies help coaches be more productive by giving them overall insights about their clients’ health based on data gathered from wearable devices.
Last words
In summary, the Indian fitness industry has unquestionably embraced cutting-edge technologies like smart wearables, AI, and machine learning. With these technological opportunities, the fitness industry will continue to expand, and new features will be routinely added to electronic gadgets and fitness apps. Fitness aficionados can virtually exercise with others who have unmatched motivation, spirits, and dedication in this fashion, helping to fuel the nation’s exciting and exhilarating fitness revolution.
