Technological advancements in the fashion industry are growing exponentially. AI in the fashion industry is finding out new ways to analyze all the data and tailor designs according to people’s preferences.
AI has already acquired its place in the fashion market and continues to snowball. Globally, the market size of AI in the Fashion market is estimated to grow to USD 1260 million by 2024 and USD 228 million in 2019, which is growing at a CAGR of 40.8 per cent between the year 2019-2024.
The future of AI in the fashion industry grows stronger with the customer’s demand for a personalized experience and the demand for inventory management. The influence and support on social media are also backing the process.
AI helps the fashion sector identify the desired future trends by analyzing the consumer’s purchasing behavior. AI also helps to boost the concept of fast fashion and enables the vendors to use it for solutions revolving around fashion.
Fashion for everyone
Every design sector requires a certain level of creative and social intelligence from the designers. Some of the skills that are demanded from fashion designers are creative problem solving, negotiation, persuasion, empathy and many more. AI aids in enabling these skill sets into a designer, thus creating scope for a large number of non-designers to enhance their skills and boost employability.
The design thinking process in fashion plays a crucial role as the power moves from the hands of the designer into the hands of the audience. Fashion design is no longer a sector related to creating design alone. With the help of AI, designers try to learn the customer’s behavior and persona, analyze patterns of behavior based on the data collected, enhance the process of developing design principles and test the prototype based on those principles.
Virtual design
Virtual fashion design is a new trending aspect of sustainable fashion. It is faster than the traditional methods and shows more realistic 3D samples than the traditional physical samples. Virtual design in fashion is the most beneficial use of AI as it reduces the waste of cloth as it can sew, unsew, apply any color or fabric design on the virtual design without any wastage of materials.
Virtual fashion design has grown exponentially during covid as it has also been beneficial for remote development. As per the statistics, virtual designs reduce the cost by 30% as they save time developing the designs virtually. In addition, it creates 3D images that are realistic and accurate, reduces waste of unusable samples, reduces the use of harmful processes in fabric and material such as dying and most importantly, reduces pollution that causes due to the shipment of samples.
Enhanced designs
AI has greatly enhanced the fashion design industry; from designers working for weeks to bring out a sample with huge wastage of time and supply, now, with the help of AI, designs are produced daily at a large scale.
Technological advances are bringing designs to a new and enhanced place where we also see Ai playing a new role. The fashion industry is changing, and the new programs that come along with AI are making the industry more intelligent.
Source: indiaai.gov.in
