Over the last few years, Google has made a concerted attempt to overcome a perception that its Pixel smartphones are not great hardware. The tech giant has now unveiled two Pixel phones, its first-ever Pixel Watch and has given a glimpse into the Pixel Tablet that will debut next year.
Phone, Watch, Buds and more
While Apple has created a closed loop ecosystem of hardware and software, Google restricted itself to smartphones – its ‘experiment’ with laptops not being a success – for a long time. The Pixel phones, Watch, and Buds have all been designed to work seamlessly, allowing users easy access and connectivity between multiple devices, just like Apple has done.
The Pixel factor
The driving force of the Pixel ecosystem is the Pixel phone. Google believes its Android operating system, Artificial Intelligence, and Tensor chips (the processor in Pixel phones) will lay the foundation for how well Pixel devices will work in tandem. Android is Google’s bread and butter in software, whereas AI is an area where it has innovated. The Tensor chips are still in their infancy — only two generations of devices have been powered by them — and it remains to be seen how well it does.
The biggest challenge for Google is to ensure that Pixel phones become the second-choice option in the Android premium phones world. Samsung – which has a wider appeal than Pixel – has a firm grip on the number one position now and offers an equally robust ecosystem of devices with smartwatches, tablets, laptops, wireless earbuds and more.
For Google to have a shot at becoming the go-to option for Android users, its Pixel phones must deliver. Currently, Pixel phones are known for their camera prowess and for providing a pure Android experience. The Pixel 7 and Pixel 7 Pro — the two new phones from its stable — will be key in creating an ecosystem of Pixel devices that will rival those of Apple and Samsung.
Source: economictimes.indiatimes.com
