Google and MeitY will assist 100 Indian entrepreneurs in growing their apps. The second iteration of the Appscale Academy Program, which will shortlist 100 early to mid-stage businesses from India and give them the tools and training to create high-quality apps for a global audience, has been launched by Google and MeitY’s (Ministry of Electronics and IT) Startup Hub.
Google claims that because more businesses are forming in India’s smaller cities, the programme would concentrate on those in tier 2 and tier 3 cities. Roadshows in other cities will be planned as part of it to interact with startups.
The programme will last six months, during which time startups will receive instruction on how to create a profitable app. UX design, business models and monetization, international best practises, data protection, and security will all be covered.
Additionally, startups will have access to mentorship meetings with industry professionals, instructor-led webinars, and the chance to approach venture capitalists for funding (VCs). Starting today and running until February 6, 2023, startups can apply for the programme.
“The startup ecosystem in India is currently one of the largest and quickest expanding in the world. Alkesh Kumar Sharma, Secretary of MeitY, said: “It’s encouraging to see the significant influence that app developers are having in India and around the world. It’s vital that we constantly encourage these entrepreneurs to convert their innovative ideas into scalable businesses.
When the Appscale Academy’s first class was announced in October of last year, 100 companies were chosen for a six-month training programme.
“Startup success stories from the inaugural Appscale Academy edition have been really inspiring. It’s also wonderful to see more and more innovative firms springing up around the nation today, according to Jeet Vijay, CEO of MeitY Startup Hub.
AyuRythm, an app that was a part of the initial programme, was co-founded and directed by Abhilesh Gupta. He noted that the training helped them create a “better user experience,” which resulted to a 70% rise in downloads, a 33% increase in conversion rate, and a 25% improvement in ratings.
Similar to how the creators of Sploot, another app, were able to spot potential hazards in the app when they joined the programme and solve them with their assistance.
