When there are so many choices for a product, buyers often feel confused and unsure of how to choose the best one. As a result, customer happiness goes down, shopping carts get left behind, and sales go down.
To fix this problem, eBay Germany has teamed up with Zoovu and is using their discovery platform that is powered by AI.
This tool helps online shoppers find the right product by giving them personalised product suggestions and advice. The goal is to improve how customers shop and increase the number of people who buy something.
“We want to give our customers a unique and personalised shopping experience,” said Tina Endres, Category Management Consumer Electronics at eBay Germany. “We do this by using the Zoovu platform for product discovery and ecommerce.”
“Our goal is to make it easier for our customers to find information about products and help them make decisions. We help them find the right product and have a good shopping experience by suggesting related products and giving them personalised advice.
Customers in Germany who buy computers, TVs, or smartphones on eBay can now enjoy a more personalised online shopping experience.
The platform shows and recommends products that fit their needs, so they don’t have to do a lot of study and can make smart buying decisions.
How Does eBay Germany’s Zoovu Work?
Zoovu makes it possible for companies like eBay to use digital helpers in a smart way. Semantic data enrichment is a great feature of the Zoovu platform. It saves a lot of time and money that would have been spent on manually enriching product data.
This lets eBay quickly standardise, structure, and add customer-specific meaning to product information from different sellers.
By using smart product data, eBay gives buyers consistent and reliable suggestions through its digital shopping assistants. These suggestions correctly reflect important quality categories like “new,” “used,” and “refurbished.”
This makes it easier for customers to buy the right goods and gives them a better shopping experience.
Also, the Zoovu platform lets eBay change the look and complex interaction logic of the shopping helpers without having to know how to code.
This makes eBay less dependent on help from outside sources and gives it full power over the development process. With Zoovu, eBay was able to create customer-focused and application-based search experiences in just a few weeks.
“Ecommerce is at a turning point where it is now easy for retailers to set up an online store and handle transactions. But for buyers, it’s often confusing and getting harder to find the right product that meets their needs,” says Endres.
“By adding Zoovu to our customers’ experiences, we’re giving them a lot more value. We make it easy for them to shop in a way that fits their needs.”
AI is becoming more important at eBay
This is eBay’s new so-called AI-powered solution. Some Android phone users were recently able to try out a new selling tool that used AI. It may have been an early version, as new reports say it is no longer available.
In eBay’s most recent earnings call, CEO Jamie Iannone also said that the company is working on AI projects, including “a number of exciting use cases outside of descriptions” that can “enable truly magical customer experiences.”
Zoovu calls itself a “AI content discovery platform,” and this new feature on eBay Germany may be the first step for the company to add this kind of discovery experience all over the world.
If sellers want their posts to be found by AI-powered tools, they need to include a lot of details about the items they are selling.
Zoovu is a worldwide company with its main office in Boston. There is a good chance that eBay.com and other eBay global markets will use this customer-facing discovery tool to power similar experiences.
Follow this link to try out the eBay Germany Kaufberater (Buyer’s Guide). You might want to use your browser to translate the page, and you might need to use it in Incognito or Private mode for it to work right.
eBay Germany Is Working With Zoovu To Launch A Discovery Tool That Is Powered By AI
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