Important statistic: According to statistics from Forrester Consulting and Zoovu from January 2024, 77% of B2B decision-makers worldwide use chat technologies for product discovery.
Beyond the graph: Customers are growing increasingly accustomed to chat supported by generative AI. According to our June 2023 prediction, 77.2 million US consumers would be using ChatGPT this year, an increase of more than ten times from 2022.
An increase in AI can also help SMS marketing, which is utilized for product discovery by 61% of B2B decision-makers globally. AI is used by the SMS marketing company Attentive to customize text messages.
B2B marketers need to keep in mind that their buyers are still consumers, and they should sell to them with strategies that are already effective for B2C, such connecting TV and social media and employing creative that is engaging.
