Important statistic: According to a Sagefrog Marketing Group poll conducted in August 2023, 31% of US B2B marketers use AI for chatbots, coding, and design. And further thirty percent use AI for presentations and content.
Beyond the graph:
According to August 2023 research from Spryker and Pivotree, nearly half (49%) of B2B CEOs in North America think that chatbots for customer service are crucial to their clients’ digital buying journeys.
But as our B2B Marketing Trends to Watch in 2024 research points out, the human element of the sales cycle is still important since it brings authenticity and an intuitive understanding between buyers and sellers.
Even while AI has the ability to increase distinctiveness, human control is also required to ensure that the output is consistent with the brand voice and values.
