Serial tech entrepreneur Amitt Sharma found it very challenging to create an effective monetisation strategy for his publishing startup. This problem statement led him to build a solution and bootstrap digital video technology startup VDO AI in 2017.
“VDO.AI was born out of a problem of failed monetisation strategies for our publishing platform NewsD, a new generation magazine for millennials on the go. That’s why VDO.AI focuses on publishers and advertisers,” Amitt says.
Amitt has been an entrepreneur in the media and industry space for 15 years and has a deep understanding of this segment. His other startups include SuperSource, Zomobo, and StatMyWeb.
He realised that publishers and advertisers were not getting “full value” on their investments in terms of reaching out effectively to their customer base. This is due to multiple reasons such as lack of access to cost-effective technologies, complex tech platforms, and dominance by giants like Google and Meta.
Amitt strongly believes that video is the final frontier for the distribution of information and “one stands to lose a lot if there are no effective ways of reaching the desired user base”.
What it does
Headquartered in New Jersey, US, and New Delhi, India, the startup began with an aim to create an automated tech platform to help publishers and advertisers reach out to users in the most effective manner and with the desired return on investment.
It aims to achieve enhanced brand awareness via “direct reach, proprietary technology, and high-impact creative formats” that provide “high viewability and user engagement”.
“Our platform connects the right user at the right time. The objective was to give unrivalled monetisation solutions to connected TV (CTV) and over-the-top (OTT) platforms, combining innovation and targeted outreach to achieve desired results,” Amitt says.
VDO.AI’s tech platform creates a framework where users spend more time on the site to help publishers while advertisers reach out to the audience with the right kind of ads – resulting in higher revenue for both.
The founder of VDO.AI says all this is powered through its proprietary AI-driven algorithm where the right video is made for the right context. The entire process is automated.
“We help our clients build unique monetisation strategies across CTV and OTT apps by providing custom-built video streaming infrastructure backed by a robust AI mechanism. This offers clients complete control over the impression goals, delivery speed, and frequency capping across all platforms, helping them create an advanced reader journey with best-in-class automation to drive higher engagement and revenue,” Amitt says.
Source: yourstory.com
