Together with Constructor, Very is transforming its product discovery process through machine learning and artificial intelligence (AI).
New search, browsing, and autosuggest tools will be implemented by Very on its website and mobile app during the first phase.
The online shop will be able to learn from anonymous interactions and optimise the product discovery experience to give customers faster and more individualised results by utilising AI, natural language processing, machine learning, and analytics.
In the long run, Very will also roll out more components of Constructor’s product discovery solution, such as its customised “quiz” capabilities.
Customers will be able to use quizzes to find the best products for them across all product categories by providing answers to a series of questions about their preferences, interests, and goals.
Paul Hornby, Director of Digital Customer Experience at The Very Group, states: “We’re pleased to be taking product discovery to the next level by teaming with Constructor. Discovering the correct products quickly is a critical aspect of the overall digital consumer experience.”
“Ultimately, we want each and every consumer to enjoy a more personalised buying experience with Very. Using product discovery to take advantage of the limitless prospects that AI and machine learning open up in this field is a significant step forward in our road towards technological transformation.
Eli Finkelshteyn, chief executive officer of the builder, said: “It’s obvious that Very is passionately committed to employing technology to improve their client experience. Constructor is honoured to be one of such technologies, contributing to Very’s customers’ positive customer experiences by making sure the things they view are appealing and personalised to them.
We are forward to collaborate with Very to realise their compelling and inspiring vision for product creation and to observe the long-term effects of our alliance.
