The business unveiled a new app with TikTok-like discovery feeds, an AI DJ, and other features for artists and podcasters at its Stream On event this month. Yet, the alterations to the app might not end there. The business acknowledged that it is currently testing an update to its user profiles, which includes a card-style layout that enables users to forge a stronger sense of social identity on the platform and also makes it simple to access Spotify’s special features, such as its personalized recommendations, Blend playlists, co-listening experiences, and more.
Chris Messina posted screenshots of the testing on Twitter after he saw the changes for the first time. He referred to the extra cards on profiles and the new layout’s instruction for users to hit a button in order to “discover more features.”
The upgraded profiles, according to some Spotify users, have been available for some time. But only because the feature has been put through live testing across several markets. Not every user has access to these profiles completely.
Spotify does not guarantee that everyone will have access to the function at any one time. Before a global rollout, the corporation frequently evaluates new concepts in the open and adjusts depending on user interaction and input. Or, in certain instances, they are completely abandoned. But, given how well it works with the new Spotify makeover, which places a stronger focus on discovery, it is less likely that this one will be discontinued.
When contacted about the new profiles, a corporate representative responded, “We routinely conduct a number of tests.” “Although some of those tests ultimately inform our user experience, others just serve as significant learning opportunities. At this moment, we have nothing else to say,” they continued.
The new heading at the top of the screen, which is more reminiscent of what you might see on a social network, is one of the noticeable modifications in this edition of the user profiles. At the moment, Spotify user profiles are rather basic. Above lists of their playlists and recently played artists, the user’s name and follower and following counts are shown. The new profiles, in contrast, include additional information about the person, such as which Spotify plan they subscribe to, how long they have been a member of Spotify, their general location (such as the United States), in addition to their follower and following counts, a button that allows you to follow them, and another for profile editing.
In addition, there appears to be a fun option that allows you to add a “vibe” over your name to spice up your profile.
Your playlists and artists still have their own sections in the redesigned profiles, but they now show as cards and have more interactive features available next to them. For instance, you can now utilize the button next to each playlist to share it with others or click the button to create a new playlist directly from your profile. There are also icons next to each artist’s name that allow you to follow them on Spotify; previously, you had to click into the artist profile to do this. This may be especially helpful if you had previously visited someone else’s profile and were learning about new artists as a result of their activities.
Users are directed to more features on Spotify under the “Discover more features” area of the redesigned profiles. For example, users may find live events, “like” more songs to better their suggestions, make Blends with friends, and check out Spotify’s new audiobooks, among other things.
See more cards is a message that appears at the bottom of each profile, indicating that there will be more content added to this area in the future besides playlists and recently played artists. The in-app notification when clicked, according to Messina, reads “there is nothing to see here yet” and reminds users that Spotify is “busy building more content for you — coming soon.” Nevertheless, this feature is not yet fully developed.
As part of Spotify’s greater emphasis on discovery, which is driving its most recent app modifications, these changes would make sense. These updated profiles would enable users to explore more of Spotify’s features while also making it simpler to locate and enjoy new artists and music directly from someone else’s profile with fewer clicks, as opposed to only presenting a user’s basic information and activity.
