Microsoft has enjoyed working with ChatGPT and OpenAI and has quickly included it into its Bing Search and Edge browser. Those who want to test out the AI Chatbot and see what all the fuss is about have signed up for a waiting list.
In order to go to the next level of its AI advancement, the company is currently striving to monetize its operations. Microsoft is reportedly in discussions with advertising firms about integrating AI advertisements into the AI Chatbot.
Although some may say that it is too early for Microsoft to think about making money off the platform, this shows that the company is ambitious in its approach and does not want to sit back and let rivals catch up.
Although some may say that it is too early for Microsoft to think about making money off the platform, this shows that the company is ambitious in its approach and does not want to sit back and let rivals catch up.
According to Reuters, Microsoft and these agencies are still in the early phases of communication. Despite this, testing for AI adverts on Bing AI Chatbot has already started, and the company seems anxious to take advantage of the app’s popularity as quickly as feasible. Together with links to the suspected things mentioned in the chatbot’s replies, Microsoft is anticipated to plaster these AI advertisements on the chatbot discussion interface itself.
For internet media, advertising is a necessary tool, especially since they have no other revenue stream. Digital advertising revenue helped Google and Meta (previously Facebook) establish their enormous empires.
Furthermore, Microsoft’s next course of action as it looks to recoup its US$10 billion investment in Open AI earlier this year will probably involve AI-powered chatbots if it sees the potential in them and the enthusiasm raised by ChatGPT. Despite the fact that Google and other companies are working to develop their own AI chatbots, advancements like these could offer Microsoft a sizable advantage in the market.
